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Blue Ocean Strategy
Welcome on board the SS Moore on the journey to discover how to navigate out of today’s shark invested waters where “overcrowded industries are competing head-on” in a bloody “red ocean” and rivals are fighting over a shrinking profit pool.
This journey shall follow a course into the largely uncharted, “blue ocean” where new profits can be seized and growth opportunities cultivated. It will take you to a new depth of understanding of how to go beyond competing, because with supply exceeding demand in more industries, competing for a share of contracting markets, while necessary, will not be sufficient to sustain high performance in the future.
In the process you’ll be given the practical, analytic frameworks refined by W. Chan Kim and Renee Mauborgne outlined in their book “Blue Ocean Strategy” for the systematic pursuit and capture of corporate, private and personal blue oceans which also define principles to effectively manage risk.
Clearly, just as Christopher Columbus set out to prove the world round, to a world that “knew” it to be flat, this passport to a new world of uncontested market space will rock some of the finest fleets of business boats built in the past to prove unsinkable by the even the most crafty intellectual pirates.
“If you want to make a difference, to create a company that builds a future where customers, employees, shareholders and society win – you’ve docked at the port where your ticket is redeemable for a lesson on …….
“How to Create Uncontested Market Space and Make the Competition Irrelevant”
This course overview is based on the book “Blue Ocean Strategy” Unlike other books on strategy, this book is the result of more than a decade of research and practice. Many strategy books conceptualize without providing a framework for what and how to do things. We are saying that we found a pattern in the way innovation creates new markets. It’s not random, so we can structure it. The book presents the pattern for doing so. That message is actually counterintuitive. Kim